Privacy Policy
Last Updated: May 22, 2026
Welcome to Match Point Lifestyle ("we," "our," or "us"). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our digital products (including The Ultimate Tennis Guide), or interact with our email marketing campaigns.
1. Information We Collect
We collect information about you in two primary ways: information you provide to us directly and information collected automatically.
A. Information You Voluntarily Provide
Identity & Contact Data: Your name, email address, and billing address provided when you subscribe to our newsletter, download free content, purchase a product, or contact us directly.
Financial & Transaction Data: When you make a purchase, your payment is processed by our third-party payment processor (Stripe). We do not store or directly see your credit card or financial account numbers details on our servers. Stripe collects and processes your financial data securely according to their own privacy standards.
B. Information Collected Automatically
Usage & Device Data: Your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits.
Cookies and Tracking Technologies: We use cookies, web pixels, and webhooks (via platforms like Google Analytics and Klaviyo) to track user behavior, confirm successful payments, and monitor email open/click rates.
2. How We Use Your Information
We only process your data when we have a lawful legal basis to do so. We use your information to:
Fulfill Contracts: To process your payment, manage your pre-order, and deliver your digital product (e.g., sending your downloadable PDF).
Consent-Based Marketing: To send you newsletters, court strategies, and promotional offers via Klaviyo (only if you have explicitly opted in).
Legitimate Business Interests: To analyze website traffic via Google Analytics, optimize our user experience, prevent fraudulent transactions, and display relevant affiliate links.
3. Data Sharing & Third-Party Disclosures
We do not sell, rent, or trade your personal information to third parties for monetary value. However, we share data with trusted service providers who help us run our business:
Payment Processing (Stripe): To securely process credit cards and prevent fraud.
Marketing Automation (Klaviyo): To store our email database and deliver transactional and marketing emails.
Analytics Providers (Google Analytics): To analyze aggregated, anonymized website performance data.
Affiliate Partners: We use affiliate links. If you click a link and buy a product from a partner site, that third party may use cookies to track the referral code.
4. Global & Regional Disclosures
A. European Union & United Kingdom Users (GDPR / UK GDPR)
If you reside in the EU or UK, you have specific statutory rights. We act as the "Data Controller" for your data.
International Data Transfers: By using our site, you acknowledge that your data will be transferred to and processed on secure servers located in the United States. We utilize standard contractual clauses and secure third parties (like Stripe and Klaviyo) that comply with international data security frameworks.
Legal Bases: We process your data under the performance of a contract (purchases), your explicit consent (newsletters), and our legitimate interests (analytics).
B. California Users (CCPA / CPRA)
No Sale or Sharing: We do not "sell" your personal information for money. We do not "share" your personal information with third parties for cross-context behavioral advertising.
Shine the Light: California residents have the right to request a notice identifying the categories of personal information we share with affiliates for marketing purposes.
5. Data Retention
We only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or processing reporting requirements.
If you purchase a product, we retain your transaction records to handle customer service and tax compliance.
If you subscribe to our newsletter, we keep your email until you choose to unsubscribe.
6. Children's Privacy
Our website and digital products are not intended for or directed to individuals under the age of 13 (or under 16 in the EU). We do not knowingly collect personal data from children. If we discover a child has provided us with data, we will delete it immediately.
7. Your Rights & Choices
Depending on your global location, you hold the following rights regarding your data:
Opt-Out of Marketing: You can stop receiving promotional emails at any time by clicking the "Unsubscribe" link at the bottom of any Klaviyo email.
Access, Correction, or Deletion: You have the right to ask what data we hold about you, request corrections to incorrect data, or request that we completely erase your profile from our systems (and Klaviyo dashboard).
Cookie Control: You can set your browser to refuse all or some cookies, though some parts of our checkout pipeline may not function perfectly without them.
To exercise any of these rights, please contact us using the verified email below.
8. Contact Us
If you have any questions or would like to exercise your data privacy rights, please reach out to us at: